The 'Do You Know Who I Am?' Delusion
The 'Do You Know Who I Am?' Delusion In the grand theater of modern retail, the curtain never fully falls. A chorus of smartphones zips through the air, a chorus line of loyalty programs and VIP lounges hums in the background, and somewhere between a scented candle display and a stack of glossy receipts stands a familiar creature that seems to have multiplied with every new app update: the customer who swaggeringly asks, “Do you know who I am?” If you’ve worked front-line service, you know this species by its distinctive aroma: entitlement with a hint of toxicity, wrapped in a smile that feels curated rather than earned. The demand arrives like a sudden plot twist in a soap opera you didn’t audition for. It isn’t about product knowledge, pricing, or policy—it's about status. The customer believes that their perceived importance grants them a special exemption from the ordinary rules that govern the rest of us, including simple human courtesy. The delusion wears many costume...